TIKTOK VIRAL BLUSH: With 100M+ views on Tiktok, Our Color Bloom blush is a new beauty must-have! Approved and loved by thousands of talents, our liquid blush formula has become SHEGLAM’s global number 4 BEST SELLER!
BUILT IN APPLICATOR: Get easy and precise application with the built-in sponge applicator
MATTE FINISH: Matte formula to bring a natural flush from the inside out

【Lip Stain Set】The lip & cheek stain gives your lips and cheeks a fresh, healthy colour and tint instantly with natural-looking color that glides onto the skin leaving a soft, dewy finish.
【Lip Tint Formulation】The lip tint stain is enriched with a moisturizing lip formula, paraben-free, cruelty-free, and available in 6 shades of mini liquid lip gloss.
【Super Waterproof】The color is full, the color is rich, and the color rendering is high. Fast film formation, waterproof and sweat-proof, not easy to take off makeup, non-stick to the cup, long-lasting makeup.

FRESH GLOW: The light texture provides a fresh glow in no time and conjures up the ultimate glam look with light-reflecting, flattering mineral pigments. Give tired and sallow skin new radiance. Also ideal as a base for perfect make-up.
SPECIAL FEATURES: Light-reflecting mineral pigments conjure up a glow on the skin, while kombucha extract brings about a long-term optimisation of the complexion. Tired and sallow skin is given new energy and a magical radiance.
PRECIOUS INGREDIENTS: Kombucha from black tea and mineral pigments for an optimal complexion. Special peptide complements the shimmering formula. Vegan facial care – silicone-free.

Fat Oil Lip Drip Lipgloss: Serve glossy, shiny lip makeup looks with our non-sticky lip oil gloss. Our lip gloss is infused with vegan squalane and rich in shine. This hydrating lip gloss delivers up to 12 hours of hydration and protection
Find Your Lip Oil Look: Our 8 universally flattering lip glosses complement a wide range of make up looks. Wear your tinted lip gloss solo for a soft lip tint and hint of lip color, or pair it with your favorite lip product for added intensity
Lip Products for the Perfect Pout: Doll your lips in creamy, long lasting perfection; Try our complete line of lip makeup including liquid lipstick, lip gloss, lip cream, lip liner and butter gloss

SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.

PRIMER FOR LONG-LASTING MAKEUP: This e.l.f. primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
HYDRATING FORMULA: The formula is infused with grape and vitamins A, C, & E to help boost complexion and hydrate your skin.
GREAT FOR ACNE-PRONE SKIN: Great for acne-prone, combination, and oily skin.

INNOVATIVE COMPLEXION BOOSTER: Achieve a flawless glow with the only filter you’ll ever need. This makeup-skincare hybrid works to enhance the overall look of your skin for a glowing, dewy complexion.
CREATES A RADIANT COMPLEXION: The e.l.f. Halo Glow Liquid Filter creates a healthy-looking, more radiant complexion.
INFUSED WITH HYALURONIC ACID: Made with Hyaluronic Acid, which hydrates skin, Squalane, which moisturizes skin, and Finely Milled Powders, which blurs lines and pores for a smoother, soft-focus look.

A magically iridescent eyeshadow palette contains professional cool and warm-toned pigments and shades. With different textures: soft smooth mattes, shimmery pressed pearl and dazzling metallic glitters. This richly toned palette features versatile shades that can be blended and layered to create endless amounts of looks.
Advanced artistry palette housed inside a cute,rectangle-cut, lightweight, black packaging, easy to take outside and great to travel with. Suitable for different skin tone and skin type.
The rainbow – inspired hues and finishes, ranging from sheer – color, high – shine glitter topcoats, to entrancing ultra-reflective metallics and rich shades with intense pigment payoff deliver striking impact and light-catching dimension, Suitable for both makeup beginners and makeup pros.

Pore Minimizer Face Primer: A pore blurring makeup primer, Baby Skin goes on like a moisturizer to help create a smooth canvas over which to apply foundation, and leaves the skin looking matte and poreless
Bye Bye Pores: Apply primer, face makeup and concealer, or wear primer on a bare face for a low maintenance look that’s smooth, matte and moisturized all day; If you’re looking to minimize pores, this primer is for you
Best Face Forward: We have sheer, medium, and full coverage foundation in liquid, stick, and cushion foundation formulas, plus a range of concealers, primers, contours, highlighters, and pressed powders